Then there are the exhibition tours-a mix of tennis and show business-in places that have no major event to offer. Federer commands the top rate of more than $1 million per stop. He is a hot commodity for organizers of smaller tournaments that pay appearance fees for top players to show up a men’s event without one of the Big Three-Federer, Rafael Nadal and Novak Djokovic-is a tough sell. TEAM8 also found success with the creation of a new annual event, the Laver Cup, which matches a team from Europe versus the rest of the world in a competition that is comparable to golf’s Ryder Cup.įederer has other levers in the sport that even Jordan doesn’t have. Current clients include male tennis pros Juan Martin del Potro and Alexander Zverev, 16-year-old rising star Coco Gauff and New York Rangers goalie Henrik Lundqvist. Federer took more control of his brand when he left the IMG sports firm with longtime agent Tony Godsick to launch their own operation in 2013, dubbed TEAM8. (Formula One’s Michael Schumacher held the crown for two years between Woods and Jordan.) Woods went on to collect more than $100 million annually off the course at his peak, landing at the top of Forbes’ highest-paid athlete ranking a record 12 times until he broke stride, landing in hot water over an infidelity scandal while injuries contributed to a decade-long majors title drought on the links. 1 spot on the Forbes list six times during his 13-year career with the Chicago Bulls, eventually giving up the mantle to Woods after he retired from the Bulls in 1998. The three breathe a rarefied air, reserved for the most elite competitors. Even in retirement, he continues to collect endorsement checks rivaling those of Federer and Woods thanks to his massive cut of Nike Jordan Brand sneaker sales. It made Michael Jordan the richest athlete on the planet and the first billionaire athlete. Call it the Jordan playbook, the blueprint for global domination chronicled in ESPN’s ten-part documentary on the basketball great, The Last Dance: command a sport with a global audience for years appeal to both men and women stay out of trouble add in a dose of swagger and a dash of charisma.
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